Dissertation credit cards

Dissertation credit cards

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Effectiveness of Marketing Communication Tools on Consumer Decision to take Credit Cards The purpose of this dissertation is to investigate the effectiveness of different communications tools on consumer decision to take credit cards. Marketing communications tools are an important issue for contemporary marketing practice as these facilitates offering the right product to the right customer.

Consecutively, this research examined the survey responses of credit card customers who provided information regarding their usage of, and attitudes, towards credit cards. Among one hundred respondents with a credit card 81 per cent of them, believe that marketing communications tools are effective on their decision to take credit cards.

The results show that marketing communications to be a key driver and the most powerful determinant on consumer decision to take credit cards. The final section of the study presents discussions on the relevance of the results in terms of marketing purposes, emphasising effectiveness dissertation credit cards different marketing communications tools, dissertation credit cards.

Further results and implications of the study for financial services are addressed, dissertation credit cards. For many services the essence of marketing is, or ought to be, the development of long-term, value-added relationships with consumers, dissertation credit cards. Bank marketing has always been far more difficult than selling most other products and services. For money is all the same- it is green. Moreover, there is little that any one bank can do to make its money different from that of the other competitors in lending.

The key to success in credit card marketing is to correctly gauge public sentiment and then create an appealing offer, never an easy task. Many financial services viewing marketing communications as an opportunity for differentiating themselves in the market.

The primary objective of this study, to explore the empirical perception of the effectiveness of different marketing communications tools and offer conclusions about effectiveness of these tools on consumer decision to take credit cards.

In doing dissertation credit cards, the author surveyed on credit card customers in the UK to find out: How effective are different marketing communications tools? What boosts credit card usage? How satisfied are the credit card consumers? The results of the study indicates that marketing communications to be a key driver and the most powerful determinant on consumer decision to take credit cards. This is closely followed by advertising tools. Meanwhile, direct marketing, dissertation credit cards, personal selling and public relations tools all come in third as they ranked slightly different from each other.

Effectiveness of Marketing Communication Tools on Consumer Decision to take Credit Cards Ref: market The purpose of this dissertation is to investigate the effectiveness of different communications tools on consumer decision to take credit cards. Aim of the Study Structure of the Project 2: Literature Review A Definition of Marketing Communications The Marketing Communications Tools Advertising Brand entertainment Sales Promotions Public Relations Events and sponsorships Direct Marketing Direct mail Telemarketing The internet marketing Personal Selling Customer Decision Making Consumers' Credit Card Problems and Exit Behaviours What Boosts Card Usage?

Which if any advertising tools have influenced the respondents in their choice of credit card? Which if any direct marketing tools have influenced the respondents in their choice of credit card? Have you ever used your credit cards for on-line purchases? Have you ever checked your monthly bills of your credit card on the Internet? Are you comfortable with your personal details being used dissertation credit cards marketing purposes?

Are you comfortable with telemarketing? Have you ever been subjected to personal selling techniques for credit cards e. in the bank, dissertation credit cards, in store etc.? If you have subjected to personal selling techniques for credit cards How successful was it and dissertation credit cards The awareness of the public relations tools used by credit card companies The dissertation credit cards of sales promotions tools on consumer decision to take credit cards Part 3: What Boosts Card Usage?

The factors which influences customers' credit card preference The credit card companies that the respondents most likely to take a card from The kind of purchases that the respondents usually make through credit cards The issues that the respondents feel are most focused on by credit card companies when communicating with them Part 4: How Satisfied Are the Credit Card Consumers?

Are you happy with your credit card issuer? Are you happy with their post-purchase behaviour? Have you had cause to contact your credit card company with a complaint of any sort? If so, was your problem or complaint quickly resolved to your satisfaction? Would you be willing to change your credit card company if you have a better offer? Summary 5: Conclusion How Effective Are the Marketing Communications Tools?

What Boosts Card Usage? How Satisfied Are the Credit Card Consumers? Demographic Characteristics Limitations of the Research Further Research Concluding Remark Bibliography References How To Order 1. Select reference number market from the dropdown list 2. Click the PayPal button 3, dissertation credit cards. Follow the on screen instructions and submit your credit or debit card payment 4. We will email your chosen dissertation in PDF format within 24 hours Please select:.

WE CREATE RESIDUAL INCOME OFF OF CREDIT CARDS!

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